At Koka Beauty, we view skincare as ritual — a conscious celebration of your skin’s vitality, resilience, and radiance. One of the most exquisite ingredients we use is 24k gold — a symbol of opulence and purity that also offers profound benefits for the skin. In this post, we uncover the science and spirit behind gold-infused skincare and why it is the heart of our 24k Rosehip Gold Face Serum.
Gold in Skincare: Ancient Wisdom Meets Modern Beauty
For centuries, gold has been revered not only for its luminous beauty but for its therapeutic qualities. Cleopatra was said to sleep in a gold face mask to preserve her youthful glow, while Ayurvedic and Chinese medicinal traditions have long embraced gold for its rejuvenating effects. Today, science affirms what ancient rituals observed: gold is a powerful ally for radiant, balanced skin.
Why Gold Works: More Than Just Glow
Gold in its purest form — 24k — has unique properties that go beyond visual appeal. It exhibits natural anti-inflammatory and antioxidant actions, making it especially beneficial for calming sensitive or reactive skin. It also supports skin regeneration, improves elasticity, and enhances blood circulation, helping the skin appear firmer, brighter, and more youthful over time.
When paired with botanically rich oils like rosehip, wheatgerm, and almond, gold amplifies their delivery, allowing nutrients to penetrate more deeply into the skin. It doesn’t just sit on the surface — it becomes part of the ritual of renewal.
The Koka Beauty Difference
Our Rosehip Gold Face Serum is designed as a luxurious yet purposeful treatment. Every drop delivers a synergy of skin-reviving oils and suspended flakes of 24k gold — not for show, but for transformation. This serum is lightweight yet deeply nourishing, perfect for daily use or special moments when you want to feel your most luminous.
Key Insight: Gold doesn't just beautify — it calms inflammation, supports skin health at the cellular level, and enhances the effects of other actives. It's skincare alchemy for the modern woman.
Koka Beauty’s Top Tips
Tip: Apply the serum to slightly damp skin after misting with our Rose Toner. This helps lock in hydration and maximizes the glow-enhancing benefits of gold.
Enhance Your Ritual: Pairing for Radiance
Koka Recommends: Use our Rosehip Gold Face Serum with your gua sha tool for a sculpting facial massage that boosts circulation and delivers the full benefits of gold and botanicals to your skin.
Gua Sha and 24k Rosehip Gold Face Serum Set
£40.00
Improve the texture of the skin with the Koka Clean Routine! This kit contains all of the products needed to moisturise, hydrate & stimulate the skin. Maximise the nourishing benefits of the rosehip gold face serum by massaging a few… read more
Pair With: A few mists of our Rose Toner before and after application to enhance hydration and improve absorption.
Rose Face Toner
£13.50
A super refreshing and hydrating rose water toner enriched with almond oil and essential oils. Can be used after application of the rosehip gold face serum to seal in moisture, or even sporadically during the day for a pick me… read more
Your Gold Ritual: Step-by-Step
Step 1. Begin with a clean face and mist lightly with Rose Toner
Step 2. Dispense 2–3 drops of Rosehip Gold Face Serum into your palms
Step 3. Press gently into the face and neck, using upward motions to help absorb the serum into the skin
Step 4. Follow with gua sha or your preferred facial massage technique to stimulate microcirculation and encourage lymphatic flow
Step 5. Finish with an optional final mist of Rose Toner to seal in the ritual
For more radiant rituals, self-care wisdom, and clean beauty inspiration, follow us on YouTube, Instagram, Facebook, and TikTok. Join our growing community of women who honour beauty with intention, tradition, and the finest natural ingredients.
